This past Saturday I attended a great webinar put on by Janet and Don Legere the owners of Contact List Builder. This is a webinar that is put on by them every Saturday morning at 12:00 PM EST. Don always has some great words of wisdom about how you can change the way things look by changing the way you look at things. Then Janet will do some training on different things that will help you build your business or sometimes they have a special guest which was the case the past Saturday. That guest was Matthew Graves who is the owner of several traffic exchanges and safelists.
Matthew talked about the two things you must have to build your list and thereby build your business. He said you have to have Traffic and Conversions. Of these two things he said that conversions were the most important to have because if you have conversions it is easy to get more traffic even if you must purchase it. He then went on to explain the 5 traffic worthy tests that your sales page or lead capture page must pass.
1. Is your website or lead capture page the same as many others that are being promoted by everyone else?
If you are promoting the same pages that are provided by your program as are most of the other people then people will stop paying attention to them and even when they do look at them it can be any one of the other people’s pages. You need to create a new page or at least do something to the page that will make it stand out from all the rest. You should have your picture on the page as you are always wanting to brand yourself and get yourself known. You can use a splash page builder such as adKreator to make splash and squeeze pages. You can go to wordpress.com and create a blog and build your pages on there. Or better yet you can host your own wordpress blog and host all your pages. At Contact List Builder we teach you how to do all this.
2. Does your page grab the viewers attention?
What you must do is to interrupt the person from what they are doing, such as if they are surfing traffic exchanges or clicking to earn credits for safelists you must do something that grabs their attention. You must put the benefit first on the page, in other words how what you have to offer is going to benefit them. You must do something that will draw the viewers attention from what they were doing. It could be a video or some picture that is going to grab their attention. But your page should be simple also not a lot of clutter to distract them.
3. Interest test.
Does your page communicate the one thing which is most likely to create interest? You want to create your page so it will appeal to your “ideal” customer. For this you have to know your customer. You must get into your customers head and join in the conversation that is already going on in that person’s head. You have to figure out what is the problem that they have and that they want to get rid of. Or some kind of results that your customer wants and how you can help them achieve them. You have to point out the benefits you can provide them and how you can help them with what they are wanting.
4. Does your page have a clear call to action?
All your processes should lead to a clear call to action. If you want them to subscribe to you list you should tell them to fill out the form and click the subscribe button. You can use video to tell them what you want them to do. You can use arrows to point to what you want them to do or have a big button for them to click but you must tell them what you want them to do.
5. Do you have a tracking system?
You must know what’s going on with your page, how many people have visited the page and how many people have filled out the form or clicked the button. You need to know how your traffic is getting there and what they are doing after they get there. Are they leaving the page without signing up? Then you need to change your page. If you’re not tracking you traffic and conversions then your are just wasting your time. One good tracking system is trck.me it’s very easy to use and it doesn’t cost that much.
There you have the 5 traffic worthy tests that you should do to all your lead capture pages and sales pages. Please share you comments or questions below. And while you’re here why not signup for my mailing list to get updates to this blog.